​With the new BMW 7 series, the latest generation of the brand’s flagship saloon, BMW is set to redefine the luxury segment with new levels of electrification, sustainability and digitalisation. The new model represents a significant step up from its renowned predecessor, with an innovative specification designed to deliver incredible driving pleasure, unsurpassed long-distance comfort and a cutting-edge digital experience. Beneath a graceful exterior that fuses striking modern style with the practicality and imposing nature of a premium saloon, the new BMW 7 Series introduces an advanced drivetrain that – for the first time – brings plug-in electrification to every model sold in the UK.
Naturally, the new BMW 7 Series complements its state-of-the-art drivetrain with a blend of luxurious interior design and an astonishing entertainment experience. Innovative features such as the unique 31.3-inch 8K BMW Theatre Screen, the multi-sensory vehicle experience BMW iDrive with the latest generation of BMW Operating System 8, plus the new BMW Curved Display and BMW Interaction Bar, highlight the progressive saloon’s character. Like its predecessors, the new BMW 7 Series will be built at BMW Group Plant Dingolfing. Sustainability is a key consideration, with all electricity for the production of the new BMW 7 Series coming from renewable sources, while use of recycled and sustainable materials in the car has been significantly increased.
The front of the new BMW 7 Series, with the combination of the illuminated BMW kidney grille and two-piece split headlight units, gives the brand’s flagship model a highly distinctive presence. The front-end design, developed specifically for BMW’s luxury models, enables clear differentiation from the brand’s other models.
The BMW i7 uses accents in BMW i Blue to advertise its segment-leading sustainability qualities. On all other variants except the BMW M760e xDrive, the exhaust tailpipes are integrated out of sight into the rear apron.
The all-electric BMW i7 features distinctive design accents to highlight its fully-electric status, with its kidney grille sporting the BMW i sub-brand logo. The horizontal bar in the lower air intake, the decorative elements in the side skirts and rear apron, and the surrounds of the BMW logo at the front and rear all come in BMW i Blue as standard.
With the BMW Curved Display fully digital screen grouping, additional My Modes, the BMW Interaction Bar and the newly designed gear selector, the cockpit represents an invitation to enjoy concentrated driving pleasure. The lounge-like atmosphere in the second row of seats is elevated to extraordinary heights both by the extra spaciousness on offer and, most prominently, by innovations like the BMW Theatre Screen and upgraded comfort seats with optional reclining function.
Like the entertainment experience in the rear compartment, the driver-focused cockpit design in the new BMW 7 Series has been re-interpreted in a progressive style. Digitalisation enables the number of buttons, switches and controls in the cockpit to be significantly reduced. Standard specification includes an interior trim strip in Fine-wood Oak Mirror Finish trim for the instrument panel. This provides an elegant stage for the BMW Curved Display. The fully digital screen grouping consists of a 12.3-inch information display behind the steering wheel and a control display with a screen diagonal of 14.9 inches. Arranged beneath a shared glass surface, the displays are directed ergonomically towards the driver, making the already intuitive touch control even more straightforward.
One of the main highlights of the equipment options available for the new BMW 7 Series is the BMW Theatre Screen with Amazon Fire TV built-in. This includes a 31.3" 8K touchscreen display with Bowers & Wilkins surround sound system with optional in-seat exciters, built-in touch screen remotes in the door panels (BMW Touch Command), and an automated rear shade system that closes when the BMW Theatre Screen is turned on.
Wide variety of content. The BMW Theatre Screen with Fire TV built-in lets passengers enjoy content up to 4K/UHD from popular apps (subscriptions may be required). Stream videos, play games, listen to music, get information, and watch downloaded programs – all while on the road.